SEO is an abbreviation for Search Engine Optimization. This involves optimizing a website to improve its findability in search engines such as Google or Bing, and the 4 SEO pillars (Technology, Content, Authority and User Experience). Your website will rise in the organic (non-paid) search results thanks to search engine optimization. A higher position in the search engines increases the chance of more visitors.
When your target audience searches for more information about your product and/or services, the search engine displays the most relevant pages. As a business, you therefore want to be at the top, because this way you have a faster chance of acquiring clients. We help entrepreneurs throughout the entire SEO process to optimize their positions in search engines.
SEO is an online marketing channel that is underestimated. People think when they have a website that SEO will happen automatically, but in practice this is different. You will really have to look at where your opportunities lie to optimize your website and grow further.
It is important to take advantage of these opportunities and use the channel as the foundation of your online marketing plan. Furthermore, besides organic traffic, SEO also has similarities with other services such as search engine advertising and conversion optimization. Therefore, always try to use SEO in the most effective way and look beyond the basics. This can help any website in the field of online marketing.
Our SEO approach consists of the following steps:
- Initialization: analyzing the website and its potential in the market.
- Inventorize: prioritizing SEO optimizations and creating a roadmap.
- Implement: implementing SEO optimizations.
- Evaluate: evaluate results and safeguard learnings.
Continuous optimization of your website is very important. We help with strategic and continuous SEO optimization to ultimately achieve higher positions in Google.