Social media marketing is the use of social media channels to promote your products and services, build a relationship with a specific target audience and strengthen the awareness of your brand.

Effective social media marketing can generate a lot of extra turnover. Success with this form of marketing requires a well-thought-out social media strategy. The strategy we use is aimed at achieving specific business objectives and specifically appeals to the target audience in the phase of their customer journey. For this we develop personalized content, place this in messages (posting) and advertisements (advertising) and increase social engagement.

We distinguish between three forms of social media marketing:

1. Organic social media marketing: This involves sharing high-quality content to reach a specific target audience within your network and build followers.
2. Paid social media marketing: This involves targeted advertising on social media to reach a target audience who is not yet in your network. We strive for as many views, clicks or other actions from the target audience as possible based on a predetermined budget. You usually pay for this based on the achieved result.
3. Social Engagement: This involves connecting with people and showing them that you are involved. Communication in social media without social engagement is just media. People do not use social platforms for a one-way experience. They seek connections with people and with brands. Organic reach has been declining on almost every social media channel in recent years, but accounts with greater involvement with their target audience are affected the least.

All three forms have one important aspect in common: social media marketing is about reaching your target audience on the platforms where they are and where they come into social contact with each other – and ideally with your brand. A good social media strategy therefore combines all three forms to achieve this as well as possible within the chosen platforms.

This is what you can expect from us:

• We define your specific target audience(s). We create your buyer personas. This provides insight into which platforms you can best use.
• We develop a content & communication plan. Based on your objectives, we create a plan for personalized content development and communication.
• We place the content in posts and advertisements
  • With Organic Social Media Marketing, we share the content. These messages are seen, liked and shared by the users who actually follow your platforms.
  • With Paid Social Media Marketing, we develop and publish paid advertisements. With this, you target your audience and reach users who are not yet in your network.
• We support you with Social Engagement. Your clients expect you to be involved, especially when it comes to providing services. Social media is the number one choice for customer service and engagement. We respond to reactions in your posts and advertisements and ensure that this reaches you.

Want to know what this means for your business? Feel free to contact us via joy@peppersmarketing.com or 0031 (0)649 709 521.