Email marketing is the use of email to promote products or services and to stimulate client loyalty. It is a form of marketing that allows you to inform clients on your email list about new products, discounts and other news from your company. Email marketing is one of the most effective and popular marketing tools.

Email marketing focuses on permission, segmentation and personalization and has been a successful method for achieving online results for years. Properly designed, personal email marketing campaigns are a good tool to generate more traffic to your website, increase conversions, invest in the relationship with your client and retain (new) clients. Campaigns via email marketing can be personalized to a greater extent than campaigns on social media. Subsequently, the costs are considerably lower than with other channels, especially considering the reach and conversion rate of email marketing.

Increase your conversions with the right email marketing strategy: a personal and targeted way to reach your clients. We think beyond the name of your customer at the top of the email. It is important that the content is specifically aimed at the individual customer and your objective.

This is what you can expect from us:

• We will work together to create an email marketing strategy. Together we will look at your organization and the goals you want to achieve with email marketing. Based on this, we will draw up a content plan and, where necessary, an email flow in which everything is specified precisely.
• We will help you set up email marketing software (for example: MailChimp or LaPosta). We will set up the marketing automation for you, set up the email marketing campaign, segment your client database and create the email templates in your branding style.
• We will determine whether an automated funnel, a form of email marketing automation, is a valuable addition for you. We can set up different flows
• With powerful content and the right landing pages, we will help you make your email marketing a success
• We will ensure that you can directly track the results of your email campaign in Google Analytics. Based on insights from Analytics, we can also adjust or strengthen objectives. This way, you will get the most out of your email marketing campaigns.

Want to know what this means for your business? Feel free to contact us via joy@peppersmarketing.com or 0031 (0)649 709 521.