Our Google Analytics Training

Gain confidence in analyzing your data – from basic to advanced.

At Peppers Marketing, we believe that understanding your data is key to making the right decisions. That’s why we offer hands-on Google Analytics training. Whether you’re just starting to track data or have been using Google Analytics for a while and want to deepen your knowledge, we’ll help you gain control over your numbers and learn how to act on what truly works.

With our one-on-one training sessions, you’ll learn exactly how to translate insights into action.

Basic Training – for those who want to understand the basics: how Google Analytics works, what to measure, and how to properly set up an account.

Advanced Training – for those who want to get more out of their data: track conversions, analyse target audiences, and build dashboards that truly deliver.

Basic Training – Discover the foundation of Google Analytics.

In the Basic Training we take you into the world of Google Analytics step by step. You will learn:

  • how to set up a measurement structure
  • what Google Analytics is and why it's indispensable
  • which dashboards and reports are relevant for your goals
  • how to implement it correctly and connect it to your website

This training is ideal for entrepreneurs, marketers or communication specialists who want to start measuring and understanding what visitors actually do on their website. We combine theory with practical assignments so you can get started right away.


This training is individual and has a duration of approximately 4 hours.

Advanced Training – Dive deeper into analysis and optimization.

Are you already familiar with Google Analytics, but want to get more out of your data? In our Advanced Training we go deeper into analysis and optimization. You will learn:

  • apply segmentation and analyse target audiences
  • how to measure and analyze conversions and events
  • build dashboards that deliver directly actionable insights
  • how to use data for better decisions in your online strategy
  • make the connection between Google Analytics and Google Ads

This training is perfect for marketers, analysts or entrepreneurs who want to improve their digital performance and optimize campaigns based on data.


This training is individual and has a total duration of approximately 8 hours, divided into 2 sessions of 4 hours each.

Why choose a Google Analytics Training with Peppers Marketing?

Our training follows a proven framework, but with our personalized one-on-one approach, we customise every session to match your specific needs, objectives, and business context. This ensures you’ll master all the essential skills while focusing on what matters most to your success.

Ready to unlock the full potential of your data? Get in touch through our contact form or call us directly at +31 649709521.

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CONTACT US
  • joy@peppersmarketing.com
  • +31 649709521
  • +34 635960099
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Peppers Marketing trading under A Thousand Elephants B.V.

Kamer van Koophandel (Dutch Chamber of Commerce): 05068150
VAT: NL8102.56.708.B.02